Social Media Training for Architects & Interior Designers

I am planning to train architects and interior designer in Social media use. This will be exclusively for architect and interior, designer and civil engineers only. I have shared curriculum for this training. Interested architects and interior designers can contact me for this purpose.

Social Media for Business Leads for Architects & Interior Designers

(with practice session)

Two days training plan

10  am to 10.30 am	Introduction
10.30  am to 11.00am	Introduction to Web & Social Media :  How architects and interior community  uses  it today
11.00 am to 11.30 am	break
11.30 am to 1.00 pm	Search Engine Optimisation (SEO) for Designer Community Highlights of the session : How search Engine find your website What  do we need to do to optimise our website Keyword session Onsite SEO Offsite SEO Different SEO tools How to write content of your website that can help to bring your site to Google front page Practice  inbuilt in the session
1 PM to 2 PM	break
2.00 PM to 3.30 PM	Facebook : What potential it fetches for an architect Highlights of the session : How to make your own friends 4999 from perspective clients / buyers How to use Groups for reputation building purpose How to convert your project into an ORM effort How will be guided by FB analytics How to manage page, garner likes and build healthy reputation among potential clients How to use paid features of FB for your business purpose– Traffic, Business Leads and Outreaching   Techniques of writing  posts for FB FB Live - potential for your business Changing the mindset : Facebook is a full fledged business leads generation channel Practice  inbuilt in the session
3.30 pm to 3.45 pm	break
3.45 PM to 5.30pm	LinkedIn : How will  an architect firm  manage to get appointment with perspective clients using it for its business Highlights of the session : How to build community of potential clients on LinkedIn LinkedIn Groups: an explorable hot wealth spot How to promote a leads generation  campaign online linkedIn Analytics How to manage your newsfeed LinkedIn paid features; reach your target companies, connect to right designation for business exploration  How to write posts for LinkedIn Newsfeed and article for Pulse How to get appointment on LinkedIn from your perspective clients Paid Vs Organic- Looking into the world of LinkedIn from a business leads generator’s point of view Chalking out LinkedIn strategy an architect Practice  inbuilt in the session
5.30 am to  6 pm	Know how to design & send Bulk Email Highlights of Bulk Email session : ENewsletter Outreach Setting up a newsletter , Setting up list building system How to exploit the potential of bulk email blasting for leads generation How to generate Database for your business The whole session only hands on session
Second Day
10am to 11am	Twitter  & Instagam Twitter ·         Twitter Basics - What You Really Need to Know ·         How to Make a Strong Sales Pitch: Your Bio & Cover Photo ·         The Art of Retweeting ·         How To Rock Hashtags ·         How To Build a Following the Right Way ·         Know the world of  automation in LinkedIn ·         How to Stop People from Unfollowing You ·         Can we explore to schedule Tweets using Hootsuite ? ·         How to: Evaluate Progress with Klout & Twitter Analytics ·         Twitter for Business : Beginner's Guide: Twitter Ads, targeting ·         Beginner's Guide - Twitter Terminology ·         How To Effortlessly Find Content To Tweet Instagram The world of Instagram- Ins & Out
11am to 12 pm	Content development for web : Video, images &  articles ·         Content writing is not writing literature: Practice delivers best content ·         Story motivates ·         Stories Build Trust and Are Widely Shared ·         Rewrite a boring story into a  performing story ·         The Elements of a Good Story ·         Where and How to Use Stories ·         Content tips
12 pm to 12.15 pm	break
12.15pm to 1 pm	Google AdWords / PPC for business leads :  An introduction with Demo How to set up your AdWords account from scratch  The theory behind successful online advertising  What keywords are and how to use them to your advantage How to set up conversion tracking and how to track phone calls from your website How to take advantage of competitor reports and customer data in your campaigns How to write and test your ads  How to increase Quality Score and decrease your cost per click How to structure your account, campaigns, ad groups and keyword lists for optimal results How to analyze keyword data in Excel to gain deeper insight into your data How to use tools How to monitor your campaign performance on a regular basis
1 pm to 2pm	break
2pm to 4pm	Applying Knowledge by Participants – Assignments ·         Going Live on FB ·         How to Recruit interns for organization ·         Company badly needs business. How will you generate business leads? ·         You came to know that someone is looking for an architect. How will reach to this person? ·         How to share a study report among public, corporate and professional community  online ·         How to convert  a  completed project into a buzz ·         Live Tweeting session
4 pm to 4.15 pm	break
4.15 pm to  5pm	·         Understanding Google Analytics ·         Understanding Social Media analytics
5pm to 6pm	·         Blogging ·         How can we use Blogging and Influencer to create a buzz about us