Digital marketing led leads generation helps a wealth manager to acquire business

It was amazing experience when I met two promising wealth advisers in New Mumbai in my training  programme to train them to use LinkedIn to generate business leads.  It helped  me to understand what it needs for a wealth advisor to use social media.

 Visnhu Nath  in Email Marketing session

A private wealth advisor is  an executive  who is in hurry to acquire clients.  I have tons of thanks to this community those are really “wealth doctors” have saved many families from ruins. Their insightful advice is helping many decisions to take shape to save money for unseen bad time.  And it is social media that can help them to reach at large  fraternity of people those can save.

What do today’s wealth managers need?

What does a wealth advisor need? I have met few of them. They need only one thing- appointment with clients as many as possible.  And, digital marketing 

Loknath Swain in LinkedIn training session 

should be able to deliver it. Even in Mumbai kind of large city locations, many have told me that they will not hesitate to make 4 appointments in a day if they get appointments.

What is my training ?

I worked on a curriculum that was focused around LinkedIn, the world’s largest professional network. But learning LinkedIn will not end the issues of getting leads. One needs to know email marketing to reach any potential customer online ongoing basis.  Hence we added sessions on email marketing. 

 Loknath Swain training a wealth manager in New Mumbai

 My Cofounder Vishnu Nath taught them  email marketing.  In addition to this, we also took a session on Facebook as it can be used to build one’s personal brand among the community.  Facebook will provide scope to wealth managers to post-cast his / her daily news and happenings around his activities. 

Most importantly, we also taught Search Engine Optimisation (SEO) and Website FAQs to ensure that wealth manager knows all that his website can help him/her in the business.

The curricula was :

1.        Website, search Engine and SEO
2.        How to get Appointments using LinkedIn
3.        Facebook –  a potential tools for building personal brand.
4.        Email Marketing

The training also taught many things to me.  I learned from them that how they are now marketing their wealth management services?  I get delighted when I see the great possibility of business success if today’s wealth managers integrate their efforts with leads generation support from digital marketing. 

Social Media Marketing Training for architect and interior designers

This training program is designed to help executives learn how they can use Social Media marketing effectively to reach out to potential customers  those are looking for architects and interior designers.

The program will help you to leverage the potential of Internet and Social Media using both paid and organic methods.

Learn the cost effective way of marketing your design services to right customers.

The curriculum

·       Current Trends in Leads Generation (15min)

·       Search Engine Optimisation (SEO) (1 hr)

·       PPC  for business queries (30min)

·       Email Marketing (30 min)

·       LinkedIn Marketing (1Hr)

·       Facebook , YouTube & Twitter for  Buzz (1.30Min)

·       Strategy Discussion(30min)

Benefit:

·        The training programme will enable an executive to start using social media in marketing for architects and interior designers

·        The training will help a architect and interior design form to start process  for using social media for generating business queries

·        It will expose to executive to options for various organic ways for marketing and business promotion

Cost:

Rs 7500-00  (  All payment has to made in advance

The Trainer:

Loknath Swain

Loknath Swain is a social media professional with over 7 years experience in using social media and internet for both business development and  banding which includes marketing of services of architect and interior designers.

Swain has successfully marketed services two leading architects firm in Mumbai which includes business leads generation and buzz creation among community in social media. He was part of the imitative that had promoted Holcim Awards among architects, civil engines and infrastructure designers of India for ACC Cement. He has also marked a Vastu Software among architectural community. He has promoted products of an international fashion jewelry designer in India.

He is Director of PRJankari Digital Marketing Pvt Limited, an IITBombay incubated company. He has recently founded   mHaat , a producer to Business (P2B) mobile platform to connect India’s agribusiness sector to business.

He is the knowledge partner with World Media Academy (WMA). a sister concern of Mumbai based EMDI Institute of Media and Communications  (EMDI) for its diploma courses in social media.

His one day training programme “Social Media for Business development” was attended by people from all walk of business including executives and managers from top corporate.

Contact:

MOB: 09833181107 

Email : loknathswain@prjankari.com

Social Media Training for Education Institutes & Trainers

This training program is designed to help executives learn how they can use Social Media effectively to reach out to potential people those are looking for training and education.

The program will help you to leverage the potential of Internet and Social Media using both paid and organic methods to recruit talents.

Learn the cost effective way of marketing your training and education services to right prospects.

The curriculum : 

·       Current Trends in Leads Generation (15 min)

·       Search Engine Optimisation (SEO) (1 hr)

·       PPC  for generating queries (30 Min)

·       Email Marketing (30 Min)

·       LinkedIn for Executive reachout (1 hr)

·       YouTube for  education marketing (1 hr )

·       Facebook for reaching out to fresher(1 hr)

·       Strategy Discussion

The session will deal with on “what” and “how” of initiating social 

media in Education Institutes and training organisation 

Benefit:

·        The training programme will enable an executive to start using social media for marketing and promotion of education services

·        The training will help an organization to start process in education institutes and training companies  for  marketing and promoting their services.

·        It will expose to executive to options for various organic ways for marketing of their organization using social media.

Cost:

Rs 7500-00  (  All payment has to made in advance

The Trainer:

Loknath Swain :

Loknath Swain is a social media professional with over 7 years experience in using social media and internet for both business development and  banding which includes marketing of education institutes  and training services .

Swain has successfully marketed programmes of one international university in Dubai and Dubai campus of an Indian University. Its education clients includes Vidyasagar Classes (Mumbai) , New York Film Academy (for Gulf region).

He is Director of PRJankari Digital Marketing Pvt Limited, an IITBombay incubated company. He has recently founded   mHaat , a producer to Business (P2B) mobile platform to connect India’s agribusiness sector to business.

He is the knowledge partner with World Media Academy (WMA). a sister concern of Mumbai based EMDI Institute of Media and Communications  (EMDI) for its diploma courses in social media.

Contact:

MOB: 09833181107 

Email : loknathswain@prjankari.com

How to decide domain name of a website ?

Getting domain name for a new website is most important things today. Firstly, domain names are not available . Millions of domain names have been booked by brokers and domain parkers. All good name have been booked. Hence , one has to take all care before booking a domain name.

Different people will tell you their suggestions . But according to me , followings are the way to decide about domain name .

1) Domain name with keyword

Create a domain name with a keyword  in it . Example : Suppose you are setting up a website around pharma business. It will be difficult to get a domain name in pharma domain. You can give directly your company name as domain name . But you can also coin works keeping Pharma as a word like www.gopharma.com .

2) Try to book .com

.com is still premium for a common user. Always prefer .com as your extension. .net . .org kind of domain name is global and preferable .

3) Give name to a domain for visitors

– (Hyphens ) and 123 kind of numbers are avoidable. It will not be verbal pronounced. Do not give any name that can not be utter easily. Number suffix to any domain name is always avoidable. Visitor can not utter this.

Always remember to register domain name for longer period. I shall suggest to do lot of research for a domain name as it is most important for you.

( Loknath Swain undertakes training programme for individual , corporates and  workshops on digital marketing . He also orient companies on digital marketing and helps to set up them own in-house unit as well as recruitment .  He also takes corporate blogging assignment . You can contact him on 9833181107 or email loknathswain@prjankari.com )